A charity campaign by retailer Matalan to raise money for Alder Hey Children’s Hospital has received a welcome boost from remarketing business SaleCycle.
The marketing technology specialist is supporting Matalan’s fundraising efforts with free on-site and email remarketing, which will see it selling official Alder Hey hats in the ‘Beanie vs Bobble’ battle at the centre of the campaign.
SaleCycle, which has a client list including Harvey Nicholls, Ikea and Selfridges, has offered up its support, by delivering email and on-screen alerts to ensure that as many people as possible are reminded of the ‘Beanie vs Bobble’ campaign. This year’s fundraising follows the success of Matalan’s Alphabet Scarves campaign, which raised more than £650,000 for Alder Hey last year.
Dominic Edmunds, president of Sunderland-based SaleCycle, said: “We’re delighted to lend our support to Matalan on this campaign. Remarketing is hugely effective in helping firms to maximize their engagement with customers and driving sales, and as every single sale makes a difference to such an amazing and inspiring charity, we want to do all that we can to ensure that this campaign is a massive success.”
Last year’s Matalan Alphabet Scarves campaign was fronted by Pixie Lott. More than 215,000 scarves were sold, 1,000 selfies of people with their Alphabet Scarves were uploaded on to social media, and over 75 celebrities, including Britney Spears, Sarah Jessica Parker, Orlando Bloom and Keith Lemon, were seen proudly sporting their scarf.
Katherine Cowan, ecommerce marketing manager at Matalan, said: “Last year, our customers were hugely generous in their support of our Alphabet Scarves campaign and that generosity meant that, in turn, we could raise much needed funds and awareness for Alder Hey Children’s Hospital Charity. We’re looking forward to making this year’s campaign a huge success too and the support we’re receiving from SaleCycle is invaluable.”
Based in Liverpool, Alder Hey treats sick children from all around the UK.