The Atlantic’s coverage of mass incarceration with animation, visualizes one of America’s biggest problems

This story is part of a sponsored series that The Drum's future of TV blog Found Remote is producing with Vimeo to highlight creative work from brands.

The Atlantic’s October issue took a deep look at “The Age of Mass Incarceration,” and the affects on the American black family, specifically over the past fifty years. The embarrassing reality that America is facing is finally beginning to stay in the public’s mind via creative storytelling from the media.

Part of The Atlantic’s coverage on the topic included an animated video interview (see above) with sociologist and Harvard professor Bruce Western who explains that, "we've chosen the response of the deprivation of liberty for a historically aggrieved group, whose liberty in the United States was never firmly established to begin with.”

The beautiful animations from Jackie Lay executived produced by The Atlantic's Kasia Cieplak-Mayr von Baldegg helps paint a shocking reality of an issue that needs to be visualized to really sync in. Video journalism on the web isn’t easy in a world of cat videos and comedy, but The Atlantic made a smart investment in producing something short and artistic to drive home a dire situation.

“No one in the world incarcerates as much as we do,” Western explains in this wake up call that will leave everyone, no matter what side of the political spectrum you find yourself, wanting to promote change.

Stay tuned as we feature another creative video from a brand in next week's column. Vimeo’s mission is to empower creators to make, share and sell amazing videos directly to viewers worldwide, in the highest quality possible and with no interruptive advertising. Vimeo is home to the world’s leading video creators and the hundreds of millions of viewers who love them.

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