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Two hires strengthen Impero's offering

By Mairi Clark, Staff

November 13, 2015 | 2 min read

Dan Deeks-Osborn and Neil Higton are joining IMPERO to strengthen its strategy and digital offering for its clients.

Impero's Michael Scantlebury

Both come with a strong heritage in digital. Deeks-Osburn joins as lead strategist, with a brief to develop and maintain brand, communications, digital, content and social media strategies across the agency’s client roster. A former journalist, he moved into advertising at Grey London, then Deep Focus London (Jam), and as a consultant for brands looking to integrate their PR and social media communications. Prior to joining IMPERO, he was brand strategist at Exposure.

Higton joins as a client partner to run two of the agency’s key accounts – Beefeater Gin and Campo Viejo. Prior to joining IMPERO, he served as head of social at Essence. As a founding member of Punktilio, a Soho-based specialist social media agency, in 2009, he became part of Essence in 2011 when the agency was acquired.

IMPERO creative director and founder, Michael Scantlebury, said of the hirings: “Many agencies have suits who pursue their own agenda and sell what they want, rather than what the client needs. That’s not good enough in 2015. Our agency – and our clients – need real partners who can grow brands online – where the people are. Bringing Neil and Dan into the team reflects this need.”

IMPERO’s clients include Jacob’s Creek, Beefeater Gin, Campo Viejo and Lindt Chocolate.

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