Albert Bartlett invests £3m to launch new frozen range

Albert Bartlett is introducing a new range of frozen potato products with a £3m marketing push that includes two TV adverts set in a supermarket.

"We are delighted to be launching into this frozen category and it is a very natural step for us," said Michael Jarvis, head of marketing at Albert Bartlett of the launch. "We already offer top quality British potatoes for our fresh range and this knowledge and expertise will be transferred into the frozen aisle."

The films feature the same characters as previous ads, Penny and Anne, and concentrate on the brand's reputation.‘Girl Talk’ sees Anne attempting to flirt with a trolley boy and ‘Checkout the Roasts’ involves Penny and Anne discussing the convenience of frozen food.

The new frozen commercials were created by ad agency Holmes Hobbs Marcantonio and produced by Sneezing Tree productions. TV comedy director Victoria Pile, whose credits include Smack the Pony and the sitcom Green Wing, directed the ads.

The commercials will be on air from Monday 16 November until December when a Christmas campaign will takeover.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.