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By Rebecca Stewart, Trends Editor

November 5, 2015 | 1 min read

This clever ad from Japanese cosmetic company Shiseido steals our ad of the day spot.

To demonstrate the power of its products, the brand has created a simple campaign featuring beautiful models who are 'made under' from female costume back into male.

Ending with the strapline 'Everyone can be pretty', the film shows a classroom full of girls from the perspective of a high school student before reversing to reveal the twist and show how the spot was created.


Director: Sho Yanagisawa, The Directors Guild

Photographer: Jin Ohashi

Creative director: Masato Kosukegawa, Shiseido

Hair & Make-up: Shiseido Beauty Creation Research Center Team

Chief Make-up Artist: Ai Nieda, Shiseido

Chief Hair Artist: Mikiya Fujioka, Shiseido

Production: Watts of Tokyo

Song: Wanna by Spanova feat. Izumi makura & Itto

Shiseido - High School Girl? Shiseido

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