Facebook has announced that the entire Royal Bank of Scotland workforce will have access to its Facebook at Work service by the end of 2016.
Facebook at Work, the company’s B2B entry touted to disrupt LinkedIn’s monopoly on professional social networking as well as Slack and Salesforce’s Chatter and in the corporate comms bracket, entered the pilot stage in January on iOS devices.
Facebook, which boasts over 1.5bn monthly users, claims to have already tied the knot with over 300 businesses including Heineken and Century 21 with the offering. It adds 100,000 members of RBS into the mix.
Julien Codorniou, the man charged with leading Facebook At Work, was quoted by TechCrunch as saying: “We’re still in beta but we do plan to monetize, based around a freemium business model.
“We are also building sales and marketing teams for Facebook at Work across the globe right now."
Giving Facebook the advantage over its competitors is the fact a mass of users are familiar with its UI meaning training requirements for the walled-off 'Facebook at Work' service will be minimal.