Vice Media to mount ‘aggressive’ move into European television markets
Youth brand Vice Media has unveiled ‘aggressive’ plans to gain a foothold in European television markets by introducing a series of Vice TV networks across the continent.
They will be produced and programmed exclusively by Vice using in-house hosts, writers, producers, film-makers and directors.
This follows a series of TV deals signed by Vice in the US, Canada, Serbia, France, Italy, Germany and Denmark – with particular success evident in Greece where 10 per cent of the population with internet access visit Vice.
Vice currently produces content for leading media brands including HBO, Live Nation, Snapchat, Spotify, Rogers Cable, YouTube, Samsung, FOX Film, Antenna Media (Europe), Channel 4 France, Sky Italy.