DigitasLBi has appointed Paul Dalton to the role of chief media officer, international, a position that will see Dalton move from the agency's New York office to London.
Dalton, who was previously executive vice president, communications planning at DigitasLBi will now be responsible for leading and growing the agency's media offering across international markets.
Dalton joined DigitasLBi in New York as senior vice president, media in early 2012. He was subsequently promoted to head of media planning and then executive vice president, communications planning. With overall responsibility for communications planning, offline media and media tools, Dalton also led key media accounts including Delta, the New York Stock Exchange and Motorola.
He commented: “DigitasLBi has the unique blend of data, technology and creativity required to develop media solutions which drive competitive advantages for clients. I’m looking forward to working with our teams internationally to fully harness these capabilities.”
Dalton will report to Ewen Sturgeon, chief executive officer, international at DigitasLBi.