Back To the Future Back To the Future Day Technology

How brands tapped into the social media buzz of Back to the Future Day

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By Tony Connelly | Sports Marketing Reporter

October 21, 2015 | 7 min read

Today, 21 October 2015, marks Back to the Future Day – the date Marty McFly and Doc Brown time travel to in the 1989 blockbuster Back to the Future II. Anumber of brands featured in the film which gave them a futuristic makeover to set the scene for what 1989 thought today would look like.

Back to the Future Day

Back to the Future Day

Here's a round up of how the brands who featured in the film – and a few other admirers of the film – are making the most of the social media attention of today.

Toyota which appears in the film as the car brand of choice for central character Marty McFly has produced a video showcasing its technology and featuring the movie's stars Michael J.Fox and Christopher Lloyd.

Pepsi has created a limited number of the futuristic bottles from the film.

Nike tweeted Michael J. Fox which has led some to speculate whether it might finally make the Nike shoes which Marty wears in the film.

In the film Doc Brown, travels into the future and learns from the an edition of USA Today's newspaper that Marty McFly's future son, Marty Jr., will be jailed. To commemorate the date USA Today’s 21 October edition of the paper has been wrapped in a fake cover—the one depicted in the 1989 film.

USA Today edition of Back to the future

The film touched on the success of the Jaws sequels with a 3D advert for Jaws 19. Universal parodied this with a trailer recounting spoof titles leading up to a Jaws 19.

7-Eleven, where Marty learned to shoot thanks to arcade game Wild Gunman, hasn''t missed the opportunity to take advantage of the wave of attention generated by the day.

Nintendo is re-releasing the Wild Gunman game on Wii-U.

A number of other brands are making the most of the Back to the Future Day buzz with social media activity referencing the film. KLM has used the dashboard numbers from the DeLorean and the Grays Sports Almanac magazine.

Burger King made a hover tray advert in a nod to the famous hover board used in the film.

Uber teamed up with Pepsi to offer fans the chance to take their ride in the DeLorean.

Paddy Power used its laddish sense of humour to make the most of the day.

Greggs too has taken the opportunity to gain some of the social media attention.

Who time travelled best? Let us know in the comments below.

Back To the Future Back To the Future Day Technology

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