Ad of the Day: Barbie - Imagine the possibilities

Barbie is looking to empower girls with its first campaign since appointing BBDO earlier in the year.

Created by BBDO San Francisco, in conjunction with BBDO New York, online film ‘Imagine the Possibilities,’ returns the brand to its roots and celebrates young girls’ journeys of self-discovery.

Using hidden cameras, the campaign captures people’s reactions as girls play out the situations they imagine with their Barbies in real life, such as being a soccer coach and a vet.


Agency: BBDO San Francisco

Chief Creative Officer, Worldwide: David Lubars

Executive Creative Director: Matt Miller

Executive Creative Director: Steve Rutter

Sr. Copywriter: Adam Balogh

Sr. Art Director: Jason Moussalli

Additional Credits: Executive Producer: Patti Bott

Senior Producer: Lisa Christman

Business Affairs: Danielle Ivicic

Managing Director: Marc Burns

Senior Account Director: Kim Fredkin

Management Supervisor: Nicole Dongara

Account Supervisor: Nicholas Roth

Director of Business Development: Crystal Rix

Senior Planner: Alaina Crystal

Production Company: Slim Pictures Inc.

Director: Karen Cunningham

Director of Photography: Jeff Cutter

Executive Producer: Tom Weissferdt

Line Producer: Suzie Greene Tedesco

Music House: De Wolfe Music, Andrew Know Music Productions

Edit / Visual Effects House: No6

Editor: Andrea MacArthur

Executive Producer: Crissy de Simone

Post Producer: Yole Barrera

Flame Artist: Verdi Sevenhuysen

Colorist: Bob Festa at Company 3

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