Barbie is looking to empower girls with its first campaign since appointing BBDO earlier in the year.
Created by BBDO San Francisco, in conjunction with BBDO New York, online film ‘Imagine the Possibilities,’ returns the brand to its roots and celebrates young girls’ journeys of self-discovery.
Using hidden cameras, the campaign captures people’s reactions as girls play out the situations they imagine with their Barbies in real life, such as being a soccer coach and a vet.
Agency: BBDO San Francisco
Chief Creative Officer, Worldwide: David Lubars
Executive Creative Director: Matt Miller
Executive Creative Director: Steve Rutter
Sr. Copywriter: Adam Balogh
Sr. Art Director: Jason Moussalli
Additional Credits: Executive Producer: Patti Bott
Senior Producer: Lisa Christman
Business Affairs: Danielle Ivicic
Managing Director: Marc Burns
Senior Account Director: Kim Fredkin
Management Supervisor: Nicole Dongara
Account Supervisor: Nicholas Roth
Director of Business Development: Crystal Rix
Senior Planner: Alaina Crystal
Production Company: Slim Pictures Inc.
Director: Karen Cunningham
Director of Photography: Jeff Cutter
Executive Producer: Tom Weissferdt
Line Producer: Suzie Greene Tedesco
Music House: De Wolfe Music, Andrew Know Music Productions
Edit / Visual Effects House: No6
Editor: Andrea MacArthur
Executive Producer: Crissy de Simone
Post Producer: Yole Barrera
Flame Artist: Verdi Sevenhuysen
Colorist: Bob Festa at Company 3