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Gordon Young
Editor-in-chief at The Drum

Thomas Sanderson targets growing UK market for interior shutters with new TV ad

Shutter and blind maker Thomas Sanderson has launched a new TV ad to generate in-home design appointments.

Developed by The Market Creative, the 30-second TV ad highlights the difference in quality and craftsmanship of Thomas Sanderson interior shutters, with actress Eva Pope, best known for roles in Coronation Street and Waterloo Road, providing the voiceover. The ad will run for four weeks on home interest satellite channels.

The ad includes the strapline ‘The Difference is in the Detail’ which builds on the campaign unveiled by The Market Creative earlier in the year to support Thomas Sanderson’s conservatory valet service.

Natalie Thomas, marketing director at Thomas Sanderson, said: “Shutters are an emerging market for the UK so there’s a real opportunity to educate consumers about the different types of products we offer as well as their versatility. Our previous ‘The Difference is Clear’ campaign for our conservatory valet service with The Market Creative was a resounding success. This campaign is an extension of that concept. We’re delighted with it and hope to replicate the same kind of uplift. We turned to Eva Pope again for the voiceover for consistency.”

Sue Benson, managing director at The Market Creative said: “The difference of Thomas Sanderson shutters is inherent in the product. All of the elements from hinges to its architectural-style trim encapsulate quality, so the ad heroes the detail of their home-grown craftsmanship and reflects their decades of experience.”

The Market Creative is based in Trafford Park, Manchester and works with clients including Silentnight, Sharps, Grafton Merchanting GB and Holt Lloyd International.

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