Elle UK continues campaign for feminism with #morewomen initiative
Elle UK as launched its third annual feminism campaign with a new initiative that shows the reality and world-wide prevalence of the glass ceiling.
The #morewomen campaign includes an image series and a new editorial film, created by Alex Holder and Alyssa Boni through RSA, and shows images of women in the most senior positions of business, media and politics with their male colleagues before the men are then removed from the picture, revealing how few women there really are at the top table.
The campaign film will be shown across Elle's website and social channels, while editorial content will feature in the magazine.
Holder said: “Token women are wheeled out constantly, but just because there is some female presence doesn’t mean we’ve got equality.The idea that there’s only room for one woman on the board, one woman on the panel show, one women on the main stage and one woman in the line up means women are constantly told we’re in competition with each other for that single place.
"Elle’s #MoreWomen campaign is designed to address this by encouraging collaboration – we’re not in competition with each other, we refuse to believe there is only room for one woman and we firmly believe that one woman’s success makes every other woman stronger.”
ELLE UK’s major feminism campaign was first rolled out in 2013 and now happens annually in order to engage future generations of men and women to participate in the debate around equality and provoke positive change in society.