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Reddit breaking news site ‘Upvoted’ to be funded with sponsored content


By John McCarthy, Opinion editor

October 6, 2015 | 2 min read

Reddit, the so-called front page of the web, is looking to capitalise on its communities’ tendancies to share breaking news with a new venture called Upvoted, which it claims it will fund with sponsored articles.

Launching today (Tuesday 6 October), Upvoted will see a dedicated team of ten build on the wellspring of news doing the rounds on the site at any one time, looking to trump publishers already using Reddit as a news stories to the big scoops.

Rather than just shining a light on the user content, the team will be tasked with collating video, text, comments and pictures and interlacing it with additional investigation and research including interviewing the users behind the stories.

Somewhat sanitising Reddit’s inarguably succinct flow of breaking news and eye-witness accounts, viewers will not be able to leave comments or vote up or down on stories.

Upvote staff told Wired: “The stuff our community creates on a daily basis blows our mind.

“Unfortunately, rather than telling that story, some news outlets take our users’ content and repackage it as their own. They don’t tell the backstory of our communities.

“We think our users’ stories need to be told, but with them at the center of it.”

The site will help monetise the data uploaded to Reddit’s vast, collaborative subReddits without the aid of banner ads, instead reliant upon sponsored content written by the editorial team.

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