The Art Fund & Happn encourage cultural dates with branded profiles from UK's top poets and painters
UK art charity The Art Fund has hooked up with dating app Happn to encourage young Londoners to engage with the nation’s cultural works.
Targeted at 18-35 year old Londoners, the project looks to promote art as an affordable pastime – even touting exhibitions as a suitable dating venue.
Fake profiles will appear on the app from prominent cultural figures such as Elizabethan poet John Donne, musician and painter William Keable, Rosetti’s Monna Vanna and many more.
Those who connect with the profiles will be in with a chance of winning a National Art pass for two, offering free entry to over 230 UK museums and granting half price entry to the British Museum, Tate, the National Gallery and the V&A.
An Art Fund spokesperson said: “[This] is certainly something brand new for the charity and we hope everyone will embrace the National Art Pass as a useful dating tool.
“With a little luck it will not only help singletons fall in love with each other in 2015 but also to fall in love with art.”
Happn added: “Happn is delighted to be promoting art in a unique and innovative way. People can have such a deep affinity with the art that they love – it’s a powerful representation of their emotions and personalities, and we’re very happy to be offering our users the chance to express themselves beyond words and photos and to share that passion with someone they want to know that little bit better.”
The concept of having branded profiles appear on dating apps is nothing new of course, in fact Tinder in July upped the celeb factor on the site by including verified accounts.