Hungryhouse.co.uk focus on food visuals to entince viewers to 'tap and taste'
Following the continued growth of mobile traffic to its site hungryhouse.co.uk has launched its new TV campaign ‘tap and taste’.
Focusing on food visuals and carefully selecting a cast that resonates with a large proportion of the brand’s audience, the first of three ads sees a group of friends returning home and ordering a curry via the app.
Marketing director at hungryhouse.co.uk, Alice Mrongovius, explained: “As a brand we’ve really evolved over the last 12 months, focusing on sharing tasty food visuals and really understanding our audience.
“From the ease of ordering on the app, to showing a mouth-watering korma being prepared in a kitchen, or enjoying an authentic takeaway in the comfort of your home with your friends, we’ve really captured that takeaway moment we all know and love.”
For a consecutive year the brand has worked with Wordley Production, Hardley Speight from the Welsh agency, said: “Shooting this year's new hungryhouse 'tap and taste' spots was hungry work.
“With a script tightly crafted to maximize food appeal this spot is all about trying to reflect a truly authentic takeaway experience. We cast a bunch of lovely people, who clicked straight away, and felt like mates tucking into a feast together, everyone grabbing at their favourite dish, sharing their favourite dishes, and loading up their plates.”
To get viewers really craving a curry hungryhouse.co.uk also enlisted new director of photography, Peter James, to emulate the moment a takeaway is prepared with rich food shots to showcase the brand’s restaurant partners and their quality food.