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By Gillian West | Social media manager

October 2, 2015 | 2 min read

Following the continued growth of mobile traffic to its site has launched its new TV campaign ‘tap and taste’.

Focusing on food visuals and carefully selecting a cast that resonates with a large proportion of the brand’s audience, the first of three ads sees a group of friends returning home and ordering a curry via the app.

Marketing director at, Alice Mrongovius, explained: “As a brand we’ve really evolved over the last 12 months, focusing on sharing tasty food visuals and really understanding our audience.

“From the ease of ordering on the app, to showing a mouth-watering korma being prepared in a kitchen, or enjoying an authentic takeaway in the comfort of your home with your friends, we’ve really captured that takeaway moment we all know and love.”

For a consecutive year the brand has worked with Wordley Production, Hardley Speight from the Welsh agency, said: “Shooting this year's new hungryhouse 'tap and taste' spots was hungry work.

“With a script tightly crafted to maximize food appeal this spot is all about trying to reflect a truly authentic takeaway experience. We cast a bunch of lovely people, who clicked straight away, and felt like mates tucking into a feast together, everyone grabbing at their favourite dish, sharing their favourite dishes, and loading up their plates.”

To get viewers really craving a curry also enlisted new director of photography, Peter James, to emulate the moment a takeaway is prepared with rich food shots to showcase the brand’s restaurant partners and their quality food. Latest Ads Drum News

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