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Robinsons Brewery launches first digital phase

Robinsons Brewery has unveiled its first microsite created by Mando Group.

The site for The Bulls Head in Hale Barns, is the initial stage of the brewery’s plans for redevelopment of its digital platform for its estate.

Stockport-based Robinsons’ focus for the new digital platform – which is built in Sitecore - is to take advantage of the CMS’ re-use capability, providing licensees with a clean and modern microsite which represents the pubs’ identity online. The microsites are intended to provide greater visibility in search engines and integrate with a room booking engine to capitalise on the increasing trend in business travellers looking for memorable accommodation. All of this is intended to drive revenue for Robinsons and their licensees.

The new microsite was timed to coincide with the re-opening of the pub, which closed in July for refurbishment.

Mando is continuing work on the main Robinsons corporate website; its Visitor Centre brewery experience and the other 300+ pub microsites, which will be launched later in the year, ready for the pre-Christmas rush.

Daniella Martin, communications manager for Robinsons, said: “This project has been a long time in the planning and it’s very rewarding to see the first of the new look pub websites go live. As with any business, a pub’s website is hugely important. It’s the first place that new customers look to ‘find out more information’. Having this online presence is vital to the success of our pubs; many of which are located in rural areas.”

Steve Swann, creative director at Mando, said: “Our aim was to create a contemporary image-led suite of responsive websites that encapsulated the heritage of the Robinsons brand and showcased each of the pubs online. We’re now looking forward to seeing the full suite of sites launched later this year.”

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