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By Seb Joseph, News editor

September 25, 2015 | 2 min read

RNLI crew can be called away at a moment’s notice, leaving their families at the dinner table. To highlight the sacrifices they make, the charity is asking supporters to host their own ‘Fish Supper’ fundraising event.

The campaign launches next month, when people will be able to request a ‘Fish Supper’ fundraising kit to host their evening. While the ingredients won’t be provided, the pack offers recipe suggestions, party games, napkin origami tips and individual place cards with rescue stories printed on them.

Regional press ads will focus on coastal titles and there’s also a radio partnership with Smooth Radio. The campaign, which has been created by Proximity London, also spans email direct marketing, social, a microsite and a video that depicts the initiative through the eyes of one family.

Helen Walker, marketing manager at the RNLI said ‘We’ve launched Fish Supper this year to develop our range of fun participatory events. We think Fish Supper is an ideal way to connect with those who hold close the values of family, togetherness and friendship; all values that are at the heart of the RNLI."

OMD Media planned the campaign.

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