How brands piggybacked #PigGate on Twitter

As of this morning (Monday 21 September) social media was abuzz with sensational claims regarding prime minister David Cameron's time at university.

A serialisation of Lord Ashcroft’s biography in the Daily Mail, alleging Prime Minister David Cameron partook in drug taking and participated in an obscene act with a dead pig, was the source of the #PigGate hashtag which dominated Twitter for most of Monday.

Many brands clearly showed restraint in repeating the allegations - those who did raise the issue however were all in with their mockery of the PM.

Paddy Power

Comedy Central UK

Sky New Zealand

Sport Bible

Last Minute.com

Goal.UK

LadBible

Oxford Dictionaries

Mumsnet

Coral

888 Sport

And PETA UK adopted the hashtag to make a very serious point about artificial insemination in pigs

According to BrandWatch, #PigGate has dominated online discourse – although the media has been slightly more calculated in its approach to the claims.

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