The Pangaea Alliance Programmatic

Pangaea Alliance bolsters team to ‘maximise its potential’


By Seb Joseph, News editor

September 19, 2015 | 2 min read

The Pangaea Alliance, a programmatic alliance formed by five of the world’s biggest publishers, has made two senior appointments in an attempt to help accelerate its development.

Fiona McKinnon will lead the day-to-day running of initiative and oversee the collaboration between the multiple publishers teams as general manager.

She will report to the Guardian’s revenue director Tim Gentry. McKinnon has held senior positions at The Exchange Lab and Adconion Media Group. Most recently, she founded the media consultancy Turn Left Digital.

Cadi Jones joins as sales director after eight years at Yahoo where he was most recently director of audience and programmatic advertising for Northern Europe. Like McKinnon, she reports to he Guardian’s Gentry.

"The quality of publishers involved in the Pangaea Alliance makes this opportunity truly unique, said McKinnon. “To be involved at such a pivotal time of launch, coupled with the global growth in programmatic advertising, is hugely exciting."

It is The Pangaea Alliance's first senior appointments since it launched in beta in April. The Guardian, CNN International, the Financial Times, Reuters and The Economist have pooled together inventories that may have otherwise been harder to sell in isolation, consequently turning that media into a premium offering to advertisers. It is indicative of a wider move to greater collaboration between publishers in response to the need to make buying and selling media as simple and automated as possible.

“Thanks to its global reach, effective targeting and the experience that the collective publishers bring, Pangaea has received widespread praise for its innovative approach to digital advertising since its launch,” said Gentry.

“Cadi and Fiona are great additions to the team as we move into the next phase of Pangaea’s development.”

The Pangaea Alliance Programmatic

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