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By Rebecca Stewart | Trends Editor

September 18, 2015 | 1 min read

Global insurance firm Allianz has released a series of TV ads to promote the brand in the UK.

‘Allianz Motoring Moments’, created by 18 Feet & Rising, captures a variety of everyday car scenarios to highlight how the insurer tailors its packages to each customer.

From a father loading up the car before a family holiday, to a backseat sibling quarrel, the film showcases a range of moments through individual vignettes.

Commenting on the work, Behrad Taherparvar, creative director at 18 Feet & Rising said: “So much of life happens in cars while we go from A to B. This campaign is about celebrating those beautifully familiar, everyday motoring moments.”

Nick Dudman, head of brand, Allianz added: “Allianz is committed to understanding our customers and their lives so we can get the insurance which is right for them. These ads highlight just some of the ways in which we are doing this.”

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