Shell works with the Telegraph and the original Stig using virtual reality
Shell and The Telegraph are working with the original Stig using virtual reality in a high-paced video to promote the behemoth's latest Diesel brand.
Telegraph Media Group and Shell have partnered to launch a social media campaign featuring Ben Collins – aka Top Gear’s original ‘The Stig’ - using YouTube’s new virtual reality ad formats.
The pair have launched the segment which features the expert motorist getting to grips with one of Britain’s most challenging racing tracks in a BMW 640m in a 360° video as part of the wider Shell V-Power Nitro+ Diesel campaign that will also encompass sponsored content on Telegraph properties.
The content, created by The Telegraph’s sponsored content unit Spark, can be viewed on the video-sharing site as well as using virtual reality headsets.
Matt Cory, managing director of Spark, said the strategy of the campaign was to combine technological innovation with the scale of the Telegraph’s audience in a bid to enthuse motorists about the performance of Shell’s fuel.
Marcus Sheldon, Shell UK’s retail sales manager, added: “Being an industry first it gives Shell a unique opportunity to connect in an exciting and engaging way to an important audience for the Shell V-Power Nitro+ Diesel brand.
The flagship execution will be supported by print and digital pieces as part of a wider campaign devised by Mediacom.