Marketing tech firm Codewise has tapped Gavin Stirrat for the newly-created role of managing director, Voluum.
He will be responsible for the commercial development of the Voluum platform, as greater functionality is added to the existing suite of tracking tools.
Stirrat has previously held senior leadership roles at Advertising.com, Millennial Media and most recently StrikeAd, prior to its acquisition by Sizmek.
Robert Gryn, chief execuitve and co-founder of Codewise, said “We have seen significant success building our business over the past few years, but the addition of Stirrat to our executive team brings a level of understanding of brands and agencies that we have lacked in the past, and marks the beginning of the next exciting chapter in our company’s growth”.
Stirrat said he was "very excited to join the team.
"Codewise is significantly simplifying the challenge of rapidly optimising performance campaigns. We hope that opening up our first international office in London will be the first step in a broader expansion plan," he added.