Ad of the Week: William Hill - Take Control

Bookmaker William Hill has managed to ‘Take Control’ of this week’s ad of the week with its new football campaign.

Developed by long-term creative agency Bark&Bite, the ‘Take Control’ campaign consists of three 30’ TV spots directed by Ernest Desumbila. The first of which, ‘In-play betting’, reflects William Hill’s relentless pursuits of enhancing the customer experience.


Creative Director: Lee Roberts

Copywriter: Christian Knowles-Fitton

Additional Credits: Director: Ernest Desumbila -

Executive Producer: Christian Knowles-Fitton

Production Company: Mob Films

Director of photography: Boria Lopez Diaz

Additional credits: Audio: Marc Mitchell

Editor: Bled Bujupi

VFX: Alex Shackleton, Richard Taylor, Nick Quayle, Julien Lasson, Rory Flynn, Rebecca Pedley, Chris Birks

Producer: Christian Knowles-Fitton, Libby Molineaux

To help choose next week’s ad of the week cast your vote in our latest Creative Department.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.