Bookmaker William Hill has managed to ‘Take Control’ of this week’s ad of the week with its new football campaign.
Developed by long-term creative agency Bark&Bite, the ‘Take Control’ campaign consists of three 30’ TV spots directed by Ernest Desumbila. The first of which, ‘In-play betting’, reflects William Hill’s relentless pursuits of enhancing the customer experience.
Creative Director: Lee Roberts
Copywriter: Christian Knowles-Fitton
Additional Credits: Director: Ernest Desumbila - http://www.ernestdesumbila.com/
Executive Producer: Christian Knowles-Fitton
Production Company: Mob Films
Director of photography: Boria Lopez Diaz http://www.borjalopezdiaz.com/
Additional credits: Audio: Marc Mitchell
Editor: Bled Bujupi
VFX: Alex Shackleton, Richard Taylor, Nick Quayle, Julien Lasson, Rory Flynn, Rebecca Pedley, Chris Birks
Producer: Christian Knowles-Fitton, Libby Molineaux
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