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Ad of the Week: William Hill - Take Control

Bookmaker William Hill has managed to ‘Take Control’ of this week’s ad of the week with its new football campaign.

Developed by long-term creative agency Bark&Bite, the ‘Take Control’ campaign consists of three 30’ TV spots directed by Ernest Desumbila. The first of which, ‘In-play betting’, reflects William Hill’s relentless pursuits of enhancing the customer experience.


Creative Director: Lee Roberts

Copywriter: Christian Knowles-Fitton

Additional Credits: Director: Ernest Desumbila -

Executive Producer: Christian Knowles-Fitton

Production Company: Mob Films

Director of photography: Boria Lopez Diaz

Additional credits: Audio: Marc Mitchell

Editor: Bled Bujupi

VFX: Alex Shackleton, Richard Taylor, Nick Quayle, Julien Lasson, Rory Flynn, Rebecca Pedley, Chris Birks

Producer: Christian Knowles-Fitton, Libby Molineaux

To help choose next week’s ad of the week cast your vote in our latest Creative Department.

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