Transversal turns to MobasIgnite for website redesign

Transversal, developers of Prescience, a cognitive technology platform for knowledge solutions, has appointed specialist digital agency, Mobaslgnite, to redesign its website. The new appointment comes as Transversal gears up to launch a new brand identity and build on its success in the US.

MobasIgnite director Peter Chaloner.

Transversal’s head of corporate marketing, Sharon King-Livesey, said: “Mobaslgnite impressed the in-house marketing team by responding to the complex brief with a clear creative strategy and demonstrating an in-depth understanding of both the brand’s identity and requirements.”

Cambridge-based Transversal provides a range of knowledge management solutions designed to help improve agent efficiencies in contact centres, deliver exceptional experiences in online self-service and increase business performance through employees and business partners. Customers include John Lewis and Marks and Spencer.

Peter Chaloner, director of MobasIgnite, said: “Transversal continues to go from strength to strength and works with best-in-class brands across the globe. We’re excited to be working with the team on such a significant project.”

The team at Mobaslgnite is now in the process of developing a new website which will enable Transversal to better illustrate how its next-generation knowledge solutions can benefit organizations striving to change the way they connect people to knowledge.

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