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Transversal turns to MobasIgnite for website redesign


By Michael Feeley | Founder and chief exec

September 4, 2015 | 2 min read

Transversal, developers of Prescience, a cognitive technology platform for knowledge solutions, has appointed specialist digital agency, Mobaslgnite, to redesign its website. The new appointment comes as Transversal gears up to launch a new brand identity and build on its success in the US.

MobasIgnite director Peter Chaloner.

Transversal’s head of corporate marketing, Sharon King-Livesey, said: “Mobaslgnite impressed the in-house marketing team by responding to the complex brief with a clear creative strategy and demonstrating an in-depth understanding of both the brand’s identity and requirements.”

Cambridge-based Transversal provides a range of knowledge management solutions designed to help improve agent efficiencies in contact centres, deliver exceptional experiences in online self-service and increase business performance through employees and business partners. Customers include John Lewis and Marks and Spencer.

Peter Chaloner, director of MobasIgnite, said: “Transversal continues to go from strength to strength and works with best-in-class brands across the globe. We’re excited to be working with the team on such a significant project.”

The team at Mobaslgnite is now in the process of developing a new website which will enable Transversal to better illustrate how its next-generation knowledge solutions can benefit organizations striving to change the way they connect people to knowledge.

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Mobas Group

Mobas Group is a creative marcomms agency delivering inspired thinking across four key specialisms: strategy, design, digital and PR & content. We’re based in Cambridge, but work with clients all over the UK and beyond.

MobasCore – inspired strategic thinking

We use our experience in brand, strategy and planning to get to the heart of our client’s brands and deliver meaningful change, helping them achieve their business objectives and bringing tangible impact internally and externally.

MobasMuse – inspired creative and design

Our team of naturally talented creative thinkers – problem-solvers, writers and designers – are always pushing our creative output, not through necessity but through passion and a desire to evolve.

MobasIgnite - inspired digital services

Creativity, data and analytics are core to everything our digital team does devising digital strategies and delivering digital platforms based on pre-defined project and client objectives.

MobasEngage - inspired PR and content

Combining strategic thinking with creativity, knowledge and a passion for words, design and all things digital MobasEngage delivers effective digital PR campaigns.

Our four specialist divisions deliver a complete service for clients when working together, but also specialist services as discrete offerings. Our approach enables us to really focus on and continue to develop our key strengths. With a dedicated Mobas Group team coordinating activity, our specialist divisions collaborate as our clients’ needs require. While some brands choose to use multiple agencies, we know that for our clients, the ideal is the best of both worlds: the right level of support from experts in their field and less time spent managing agency relationships

Our clients often tell us that we’re different, and that we actually work in the way we describe our approach. That means working closely as part of the client’s team – and offering a much-needed dose of reality for their brand.

We use inspired thinking and creativity to deliver against our clients’ business objectives.

Visit our website at or get in touch at


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