The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Malaysia Airlines Rebrand Public Relations

Rebranded Malaysia Airlines given go-ahead by state


By John McCarthy | Opinion editor

September 1, 2015 | 2 min read

The Malaysian government has green-lit a rebrand for its tainted national airline after a series of disasters and PR incidents.

Following Malaysia Airlines receiving an Air Operator Certificate (AOC) from state regulators, the company today (Tuesday 1 September) reformed as a new carrier, Malaysia Airlines Berhad.

Liow Tiong Lai, Malaysia transport minister, said: "This is an important milestone in the evolution of Malaysia's national airline. The government of Malaysia is committed to ensure that the rejuvenated Malaysia Airlines will take off on a strong note.

“We hope to see more progress driven by the new entity especially in terms of service levels.”

A statement from the company read: “We have been working hard to make the transition seamless and we proudly continue to serve and welcome you on-board.

"MAB continues to fly with the same focus on delivering exceptional customer service and will honour all current and future tickets and reservations.”

The airline, which was courting bankruptcy long before the loss of flights MH370 and MH17, will look to streamline its offering, set to rehire only 14,000 of MAS’ 20,000 employees.

Malaysia Airlines Rebrand Public Relations

More from Malaysia Airlines

View all


Industry insights

View all
Add your own content +