Brand Vine Chart: Magnum, Best Buy and PG Tips storm the chart
Welcome to The Drum's Brand Vine chart, powered by Burst, the short-form social video specialists.
The chart is ranked on the number of loops generated by brands on the video sharing service each week.
Taking the top spot was Magnum UK with a clip inviting sweet-toothed fans to head along to its Pleasure Store in Covent Garden to design their own ice lolly.
A loop increase of 180 per cent placed Best Buy at number two. The retailer's latest Vine, which gave a sneak peek at Samsung's Galaxy 6 model, brought the brand's total number of loops up to 13m.
And PG Tips entered in third place with a video of its furry monkey mascot arriving home from V Festival.
Lonely Planet, Amazon and WWE also made it into the chart this week.
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up