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By The Drum Team | Staff Writer

August 25, 2015 | 1 min read

A very classy ad, beautifully lit in velvety monochrome, which showcases the appeal of luxury Swiss watch brand Audemars Piguet.

Images of the intricate workings of the timepieces merge with sleek shots of a woman's figure: the smooth curve of a back; the sculptural hollows of cheekbones.

The New Millenary aims to challenge perceptions of women's watch design, bringing horology and fashion together as one.

Credits

Film Production: RSA

Director: Baillie Walsh

Editor: Claire McGonigal @ Final Cut

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