Brand Vine Chart: PGA champion Jason Day steals the top spot

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By The Drum Team | Staff Writer

August 21, 2015 | 1 min read

Welcome to The Drum's Brand Vine chart, powered by Burst, the short-form social video specialists.

The chart is ranked on the number of loops generated by brands on the video sharing service each week.

Jason Day has earned the PGA Championship the top spot. The Australian golfer, who won the tournament last week, increased the event's loop count by 3383 per cent.

In second place was Doritos with a total loop tally of 936,456 thanks to a Vine showing fans undertaking its 'roulette' challenge by eating tortilla chips claimed to be 10 times hotter than a jalapeno pepper.

And Fujitsu took number three, with a clip encouraging retailers to advance their omni-channel offerings.

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Burger King, England Rugby and Paul Smith also made it into the chart this week.

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