Former Kraft Heinz vice president of marketing, Greg Hughes, has joined Jim Beam parent company Beam Suntory as US general manager to oversee the entire US marketing department.
In the newly created role Hughes has been charged with accelerating market share growth and driving demand for brands across the Beam Suntory portfolio including Jim Beam, Maker’s Mark, Hibiki and Courvoisier in the US.
Hughes will report to Beam Suntory Americas president Tim Hassett, and oversee vice presidents leading three key business areas: Bourbon, World Whiskey and Innovation, and Mixables, such as vodka and tequila.
“Greg brings impressive marketing prowess, strategic thinking, commercial acumen and a track record of driving business results in large and small organizations,” Hassett said. “His broad functional experience is a unique mix of marketing, operations, supply chain and sales, which will be key in continuing our momentum in the Americas.”
Prior to Kraft, Hughes served as senior vice president, commercial operations and vice president, sales and marketing at Bel Brands which owns The Laughing Cow, Mini Babybel and Boursin brands. Earlier in his career, Hughes served as senior director, marketing, at Kraft, with responsibility for the company’s sandwich cheese products.