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The Barbarian Group strengthens its exec team following Kind Snacks and Etihad Airways wins

Cheil Worldwide’s The Barbarian Group has bolstered its leadership team through a number of new hires and promotions following recent account wins such as Etihad Airways and Kind Snacks.

Ian Daly

Executive creative director Ed Pou has been promoted to chief creative officer while Ian Daly joins from Apple’s agency TBWA\​Media Arts Lab to serve in the newly created role of chief strategy officer.

Pou will now oversee all creative output. He joined The Barbarian Group late last year and has helped the agency win a number of accounts including PepsiCo’s Brisk.

Daly previously served as group strategy director at TBWA\​Media Arts Lab where he led Apple Music’s recent launch. In his new role, he will be charged with mapping out a strategic course for the agency.

Darren Himebrook, who previously served as director of digital production at The Martin Agency, will now take on the role of head of operations at The Barbarian Group.

He will oversee the agency’s content studio, Lot112, in his new position. Throughout his career he has worked on projects at agencies including Wieden + Kennedy and JWT.

Tech director Robert Christ has been promoted to chief technology officer. He joined The Barbarian Group in 2013 and has worked on experiences for brands including Samsung, Intel, and IBM.

Sophie Kelly, CEO of The Barbarian Group, said: “As we continue to double down on using technology to create disruptive digital experiences for brands, we need the right kind of talent to do this effectively and efficiently. We have acquired some of the best talent in the industry – all of whom have the right balance of business, marketing and tech experience.”

The Barbarian Group was founded in 2001 in Boston but is now headquartered in New York. Its clients include Clinique, GE, and Google.

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