Ad of the Day: Lenor - Lovely Skirt
Lenor's interest may lie in the washing of clothes, but they gracefully step aside in this well-crafted German commercial to pay tribute to the clothes themselves. Taking centre stage is the skirt - and it receives a fitting ode.
Through an entertaining montage that manages to keep us our toes, skirts are drawn from all ages, time periods, and mediums. Praise is given to both fashion and function as the garment evolves over time, yet never loses its most attractive attributes.
A minute and a half is a long time to wait for the brand to make an appearance - perhaps too long for some. Regardless it's a commendable effort to craft a meaningful story where Lenor plays a understated part in providing comfort for skirt wearers of all kinds. Yes, even Scotsmen.
Credits
Agency: Grey (Düsseldorf)
ECD: Mark Hendy / Neil Elliott
Senior Creative: Arkadius Wenglorz / Phillip Benner
Creative: Mark Hendy / Neil Elliott / Phillip Benner / Saurabh Kejriwal
Account Director: Franziska Fischer
TV Producer: Nina Koehler
Film Production: The Director Studio
Director: Joe Roberts
Producer: Jody Winterbottom
Editor: Steve Ackroyd @ Final Cut
Post Production: René Blumberg @ Marmalade
Music Production: Hastings
Composer: Mario Da Ragnio
Voiceover: Melkorka Oskarsdottir
Today's ad of the day is brought to you in association with David Reviews.