Ad of the Week: MicroLoan Foundation - Buy a poster. Build a business

200 posters have taken over the London Underground to support MicroLoan Foundation – the charity that enables women in Malawi and Zambia to work their way out of poverty.

Working with DLKW Lowe, the posters have all been purchased by female entrepreneurs and women-led startups in the UK and now, thanks to The Drum Creative Department readers, have been chosen as our ad of the week.

In a twist on traditional charity advertising, rather than advertise themselves, MicroLoan has sold the 200 ad sites, kindly donated by Exterion and Total Media, directly to the female entrepreneurs and women-led startups with the money raised being used to empower women in Malawi and Zambia to start their own businesses.

Credits

Agency: DLKW Lowe

Agency website: http://www.dlkwlowe.com/

Chief Creative Officer: Dave Henderson

Executive Creative Director: Richard Denney

Creative Team: Lovisa Silburn, Amber Casey

Additional Credits: Planner: Marie Agudera

Account Team: Sophie Arnett, Jess Bird

Agency Producers: Lisa Tuck, Rowena Houghton

Media Agency: Total Media

Designers: Catrina Howard, Augusta Lindquist, Bernt Nota, Javier Leal-Olivas

To choose next week’s ad of the week cast your vote in our latest Creative Department.

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