200 posters have taken over the London Underground to support MicroLoan Foundation – the charity that enables women in Malawi and Zambia to work their way out of poverty.
Working with DLKW Lowe, the posters have all been purchased by female entrepreneurs and women-led startups in the UK and now, thanks to The Drum Creative Department readers, have been chosen as our ad of the week.
In a twist on traditional charity advertising, rather than advertise themselves, MicroLoan has sold the 200 ad sites, kindly donated by Exterion and Total Media, directly to the female entrepreneurs and women-led startups with the money raised being used to empower women in Malawi and Zambia to start their own businesses.
Agency: DLKW Lowe
Agency website: http://www.dlkwlowe.com/
Chief Creative Officer: Dave Henderson
Executive Creative Director: Richard Denney
Creative Team: Lovisa Silburn, Amber Casey
Additional Credits: Planner: Marie Agudera
Account Team: Sophie Arnett, Jess Bird
Agency Producers: Lisa Tuck, Rowena Houghton
Media Agency: Total Media
Designers: Catrina Howard, Augusta Lindquist, Bernt Nota, Javier Leal-Olivas
To choose next week’s ad of the week cast your vote in our latest Creative Department.