Ad of the Day: Adidas - Create Your Own
This dynamic film is 72and Sunny's first piece of work for Adidas and it's all about making a statement. Before joining a game of five-a-side, a young player takes to social media to tell the world's finest he's ready to shake up the hierarchy.
Not that the likes of Gareth Bale, Lionel Messi, and Mesut Özil look too fussed. At the peak of their talents, these players showcase just why they are superstars. Yet the narrator keeps going - nothing can faze him.
His message is not about hollow words or boasting, but about forging his own destiny. The players he admits to idolizing in the past are now his opponents... now that gets their attention!
Credits
Agency: 72andSunny
Chief Creative Officer: Glenn Cole
Group Creative Director: Gui Borchert
Executive Creative Director: Jason Norcross
Senior Creative: Jack Jensen
Creative: Gerardo Oritz
Senior Producer: Laura Ferguson / Chris Kyriakos
TV Producer: Michael Quinones
Agency Exec Producer: Sam Baerwald
Film Production: Smuggler
Director: Henry-Alex Rubin
Music Production: Hush Music
Today's ad of the day is brought to you in association with David Reviews.