A Beats meme-generator boasting the 'Straight Outta' tagline has been widely embraced by Twitter and Instagram users.
Launched to promote the Straight Outta Compton movie which retells the rise of rap group N.W.A., the social media campaign from the Apple-owned company has achieved high engagement since its launch on Monday (10 August).
The tool prompts web users to share images of themselves and the name of their respective hometown in #StraightOutta style.
Obviously the web was up to the challenge.
— Rick Grimes (@RickAndThangs) August 10, 2015
— Ken Herrera (@kenherreragroup) August 8, 2015
— Paul Heyman (@HeymanHustle) August 11, 2015
My contribution to the #StraightOuttaCompton meme pic.twitter.com/0tJfBfgSoq
— Casey Gilly (@RunBarbara) August 9, 2015
— Enrique Hernandez (@kikehndez) August 10, 2015
— Tobias Harris (@tobias31) August 10, 2015
— Patrick O'Brien (@obrienmedia) August 11, 2015
— Beats By Dre (@beatsbydre) August 11, 2015
— Red Dwarf (@RedDwarfHQ) August 9, 2015
— David Atchison (@DavidNAtchison) August 9, 2015
Even brands such as Fiat, Dodge, Mercedez Benz and Snickers got aboard the meme-wagon.
— FIAT USA (@FIATUSA) August 10, 2015
— Mercedes-Benz Canada (@MercedesBenzCDN) August 10, 2015
— Dodge (@Dodge) August 10, 2015
— SNICKERS® (@SNICKERS) August 10, 2015
The launch of the movie come as Dr Dre releases his first solo album in 16 years for an exclsuive period on Apple Music's radio channel Beats 1 last week in order to promote the film
Alternatively, how about making your own 'Straight Outta' meme on the Beats website here.