Business on the move: Account wins and reviews from RKCR/Y&R, TH_NK, Saatchi & Saatchi Synergize and MillerCoors
Welcome to The Drum’s Account Roundup. To help you stay up to date, each Friday we’ll bring you a summary of the latest account wins and reviews taking place across the industry both globally and locally. Here's a look back at what we think you need to know this week.
Butlin’s has appointed TH_NK as its digital agency as it looks to evolve all digital channels and transform the holiday experience for its customers. The appointment comes on the back of a competitive pitch process run by AAR.
“Butlin’s has a place in the hearts of many across the UK, and there is a huge opportunity for digital to play a part in that” says Tarek Nseir, chief executive and founder at TH_NK. “Together, we will create amazing work that engages with families in fresh and exciting ways. We can’t wait to get started.”
TUI UK has appointed Rainey Kelly Campbell Roalfe/Y&R (RKCR/Y&R) as the new creative agency for its Thomson and First Choice travel brands. The win follows last year’s merger between TUI Travel and TUI AG to create TUI GROUP and marks a new, more integrated pan-European approach to TUI’s marketing strategy.
The agency will retain the Thomson account until early 2016, in order to further establish the ‘Discover your smile’ brand promise unveiled in autumn 2014.
From 1 September, Starcom MediaVest’s co-chief executive Pippa Glucklich will head up the account, alongside Lidl’s head of media, Sam Gaunt and senior media manager Rob Graham.
Arnd Pickhardt, marketing director at Lidl said Starcom impressed and challenged the brand to approach its media differently, particularly around its use of data.
Leading integrated communications consultancy, Tangerine, has been appointed by luxury jewellery shopping channel, Rocks & Co, to help revitalise and relaunch the brand.
Tangerine will deliver a fully integrated PR and digital strategy, driven by influencer engagement and content, for the precious stone retailer.
The activity aims to increase brand awareness of Rocks & Co, drive viewers to the channel and direct traffic to its e-commerce site.
Cogent Elliott has been appointed to handle the creative account for Yorkshire Water, which serves 2.3 million households and 130,000 business customers across the county.
Mike Phillipson, chief executive of Cogent Elliott, said: “We are really excited about working with the Yorkshire Water team – right from the start, we felt we were on the same page.”
Integrated agency Turn Key has been appointed to handle the PR launch of Living Ventures’ latest Alchemist bar venue - due to open on Leeds’ Greek Street this October.
Turn Key has been tasked with building awareness of the new site through guerrilla marketing activities and social media content creation, as well as securing local and national press both on and offline.
The agency will also support the organisation of a launch party event, due to take place late October.
Brands2Life has been appointed by Canary Wharf Group - the property development, investment and management company - to handle its consumer and lifestyle PR.
Brands2Life will work with the developer to highlight the breadth and depth of the food and drink, arts, events and retail offer at the site. The agency won after a competitive pitch process and will start working on the brief in mid-August.
Working alongside MC2, responsible for amplifying Krispy Kreme’s new store openings, DeVries SLAM will work closely with the in-house team to advise on partnership initiatives, social media and new services and product launches, to ensure the fun positioning of the brand is at the heart of all communications.
Saatchi & Saatchi Synergize
South African based digital search marketing shop, Saatchi & Saatchi Synergize, has been appointed global search marketing provider for P&G’s Ariel detergent brand covering 25 countries.
The agency has also been appointed to handle YouTube management for P&G’s Olay brand for North America and Greater Europe (UK, Germany, Spain) and part of the global search orientated team for the Head & Shoulders brand.
Under the scope of work secured, the agency will deliver global search and analytics for Ariel and community management and optimisation.
MillerCoors has put its Coors Light, Coors Banquet, Redd's Apple Ale and Smith & Forge Hard Cider brands up for invite-only review after firing WPP's Cavalry just three years after the agency created the Chicago shop for the sole purpose of servicing Coors brands and new products, according to Ad Age.
The brewer’s newly appointed chief marketing officer David Kroll said three agencies have been invited to take part in the pitch process.