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Eric Cantona swims the Channel for Kronenbourg in new ad... sort of


By John McCarthy, Opinion Editor

August 6, 2015 | 3 min read

Revered Manchester United and France forward Eric Cantona has swam the Channel from the shores of France to Dover – or so he’d like us to believe.

A series of videos created by Ogilvy & Mather London for Kronenbourg showed the Frenchman making the crossing in one hour 25 minutes. Social media executions and a projection onto the Cliffs of Dover were used to extend the creative.

Of course, Cantona showed a hint of his rebellious streak, instead taking the easy route with a yacht-aided odyssey across the Channel - all in aid of him having a pint of the beer upon landfall.

A second video showed Cantona applauded upon hitting dry-land in Dover.

The campaign ran for over a month, boasting high social media engagement and tricking a number of media outlets into thinking the #LeBigSwim was the real deal.

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