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Bookmaker Coral announces new sponsorship with Norwich City

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By Tony Connelly | Sports Marketing Reporter

August 3, 2015 | 3 min read

Norwich City have unveiled a new sponsorship deal with bookmaker Coral which will be the club's official betting partner ahead of the new season.

The deal will also see Coral sponsor the Barclay Stand at the Premier League club’s Carrow Road stadium. It marks the first time that the 6,000 seater stand has been sponsored and will see it feature the bookmaker’s branding at the front and back while the stand itself will be labelled as the Barclay Stand sponsored by Coral.

The stand, which was built in 1935, is renowned for holding the club’s noisiest and most passionate supporters and the new deal will give season ticket holders sitting there exclusive offers while the rest of the ground will receive promotional betting odds on match days, sign-up incentives, in-stadia betting points and sponsored away days to benefit supporters.

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The club’s chief executive, David McNally, was “delighted” to be teaming up with Coral for the new multi-year partnership and said it was a “major partnership for the Club as we re-enter the Premier League stage.”

McNally added that it was “vitally important” to the club to find a partner who “would honour and celebrate the heritage of the Barclay with us in such a positive way”. He encouraged all fans who wish to vote to do so through the Norwich City website as it “benefits the club and, like everything we do, helps us to support our Manager and the squad.”

Matt Prevost, brand director of Coral, promised Canaries fans “some excellent betting offers both online, on mobile, in-shop and through our instadia betting kiosks at Carrow Road.”

“We’re delighted at Coral to be forming this partnership with Norwich City Football Club," Prevost said. "It’s fantastic to see the Canaries back in the Premier League with their exciting brand of football and we’re proud to be associated with a club with such rich heritage."

The partnership was negotiated by sports marketing agency BD Sport Rights, which also owns the betting service BD Stadia which will be used in the Carrow Road stadium.

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