Nivea has partnered with Liverpool FC in its latest advertising campaign for its new moisturising cream designed especially for men.
The new ad continues the partnership between the two which was announced in February and features top Liverpool players Philippe Coutinho, Adam Lallana and Martin Skrtel.
The 30 second ad, created by FCB Inferno, was filmed on location in Liverpool and is shot through the perspective of midfielder Lallana in a typical day for the Premier League star.
Lallana said: "It was really good fun shooting the NIVEA MEN advert and the team have been keen to get involved since the first advert.
"However, I don't think we'll be changing careers any time soon.”
Andreas Ostermayr, Northen Europe general manager Beiesdof- Nivea’s parent company- said that the response from the partnership announcement “has been fantastic” and that the goal of the campaign was to encourage men to be “more skin savvy and take care of their skin.”
An earlier ad released in February featured other Liverpoool FC stars including Jordan Henderson and Simon Mignolet and is part of Nivea’s overall aim of strengthening their position in the male skin care market.
The ad is available to view in full above and will air from Saturday August 1 across national television channels.