Breast Cancer Care and the Football Association have called on stars such as Wayne Rooney, Theo Walcott, Frank Skinner and Geri Halliwell for the next phase of the #PassItOn campaign.
A 90-second film has launched today (31 July) encouraging people to check their breasts regularly.
It shows footballers, celebrities and members of the public passing a football to each other and encouraging viewers to ‘Know ‘em. Check ‘em. Love your breasts and #PassItOn’.
The two-year partnership between the FA and cancer charity began last September and has pledged to raise £500,000 and make the nation aware of the signs and symptoms of breast cancer.
Samia al Qadhi, chief executive at Breast Cancer Care, said: “Every 10 minutes someone is diagnosed with breast cancer. We know that an earlier diagnosis of breast cancer can mean simpler and more effective treatment.
“So we’re delighted our partnership with The FA is helping us to reach more men and the women they love, with this potentially life-saving information.
“It’s vital that women, and men, of all ages get to know their body by looking at and feeling their breast/chest area regularly. Then if they find any unusual changes to go and see their GP.”
The partnership will also fund a brand new Breast Awareness Roadshow across England later this year which will see vital breast health information and support services reach out to communities with lower levels of breast awareness.