Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
6 Apr 09:00 GMT / 05:00 EST

Reimagining women’s sport…what do we need to do to change the game?

FEATURING
Tom Corbett
Group Head of Sponsorships and Media at Barclays
Eniola Aluko
Sporting Director at Aston Villa W.F.C
Gabi Mostert
Creative Director at Iris
Rebecca Stewart
Senior Reporter at The Drum

Brand Vine Chart: Tour de France rides into the top spot thanks to Chris Froome

Welcome to The Drum's Brand Vine chart, powered by Burst, the short-form social video specialists.

The chart is ranked on the number of loops generated by brands on the video sharing service each week.

Chris Froome rode to victory at the Tour de France last week, and this week he's helped the event top the chart.

The yellow jersey winner brought the race's current loop count up to over 29m thanks to a video of him meeting fans after his grand finish.

At number two was the National Lottery. The brand kept with the cycling theme with an animation encouraging viewers to take a ride around a Lottery-funded bike route.

And the United Nations' sneak preview of its first ever Mandela Prize trophy saw the foundation take third place.

Vine Chart

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