Brand Vine Chart: Tour de France rides into the top spot thanks to Chris Froome


By Rebecca Stewart | Trends Editor

July 31, 2015 | 1 min read

Welcome to The Drum's Brand Vine chart, powered by Burst, the short-form social video specialists.

The chart is ranked on the number of loops generated by brands on the video sharing service each week.

Chris Froome rode to victory at the Tour de France last week, and this week he's helped the event top the chart.

The yellow jersey winner brought the race's current loop count up to over 29m thanks to a video of him meeting fans after his grand finish.

At number two was the National Lottery. The brand kept with the cycling theme with an animation encouraging viewers to take a ride around a Lottery-funded bike route.

And the United Nations' sneak preview of its first ever Mandela Prize trophy saw the foundation take third place.

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