Brand Vine Chart: Tour de France rides into the top spot thanks to Chris Froome

Welcome to The Drum's Brand Vine chart, powered by Burst, the short-form social video specialists.

The chart is ranked on the number of loops generated by brands on the video sharing service each week.

Chris Froome rode to victory at the Tour de France last week, and this week he's helped the event top the chart.

The yellow jersey winner brought the race's current loop count up to over 29m thanks to a video of him meeting fans after his grand finish.

At number two was the National Lottery. The brand kept with the cycling theme with an animation encouraging viewers to take a ride around a Lottery-funded bike route.

And the United Nations' sneak preview of its first ever Mandela Prize trophy saw the foundation take third place.

Vine Chart

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.