Welcome to Brand of the Day, where we pick the brand making headlines and explain what you need to know about why it's in the news.
Model and actress Cara Delevingne takes our brand of the day crown.
Delevinge hit the headlines earlier this week following an awkward promo interview on Good Day Sacramento for her new movie The Paper Towns.
The star was told that "she seemed irritated" by the program's presenters after she gave a series of sarcastic answers during her slot on the morning talk show, to which she replied "no, I think it's just you" before cutting the Q&A short.
Co-host Mark S. Allen commented: “You make $5m for six weeks’ worth of work, you can pretend to talk to Good Day Sacramento with some oomph."
Yesterday, she took to Twitter to defend herself and shared supportive Tweets from Zach Braff and Boy George.
Delevingne's career kicked off when she featured in Vogue Italia at the age of ten. Seven years later she signed with Storm Model Management after being spotted by Sarah Doukas, the same agent who discovered Kate Moss.
She has appeared in ad campaigns for serveral high street and designer brands including DKNY, Tom Ford, Chanel, YSL, Topshop and Zara.
Her influence over fashion, and other trends, has been well documented. In 2013, she was the most Googled fashion figure online and the most re-blogged model on Tumblr.
Last year, she made it in to the Sunday Times magazine's 100 Makers of the 21st Century list.
Earlier this month, the US edition of Vogue was hit by petition from the LGBT community which asked the publication to apologise for suggesting Delevingne’s bisexuality may be a 'phase'.
Delevingne later told The New York Times that while she saw “nothing malicious” in the feature "my sexuality is not a phase. I am who I am.”
Paper Towns is set to premier this Saturday, and will be the fourth film that the actress has appeared in.
She has starred in several music videos, including Taylor Swift's 'Bad Blood', and has a role in next year's DC movie Suicide Squad.