Ticket reselling company StubHub has updated its logo for the first time since 2005 in an effort to revitalize its image as it tries to appeal to consumers as more than just a resource for tickets.
Created by San Francisco-based Duncan/Channon, StubHub’s longtime agency, the new logo has a simpler, more modern look – both the color orange and the ticket stubs in the exclamation point have been erased.
“The new logo is really a reflection of our company’s evolution and where we’re going as a company,” Alison Salcedo, head of US consumer PR at StubHub, told The Drum.
She added that while ticketing is still very much at the core of the company’s heartbeat, it is looking to broaden its service and give customers and end-to-end event experience by providing other information on the site such as what the weather is expected to be like or nearby places to eat.
The logo was also designed with scale in mind. The company wanted something that would look just as good on mobile as it does in a Major League Baseball outfield.
Later this year, StubHub plans to update its brand imagery and color palette.