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Future of TV Social Media Broad City

Insights from Broad City artist Mike Perry on becoming an influencer


By Kimberlee Van Der Wall | Contributor

July 27, 2015 | 3 min read

Influencers, or more specifically, internet celebrities with large followings, are in high demand and for good reason. They bring a loyal fan base to every project they work on and their keen sense of creativity to jolt new life into a brand. Found Remote recently interviewed artist Mike Perry, an influencer whose work has been featured on Comedy Central's hit show "Broad City," at an MRY panel during Social Media Day.

Broad City

Broad City

Perry was carving out his own path in the art world for several years and has had the opportunity to collaborate with big brands such as Apple and Nike. He has 42.5k followers on Instagram, has published four books in addition to his artowrk being featured on "Broad City."

When Found Remote asked him about his experience with the show he said, "I have been in partnerships where I have reached a ton of people but the power of TV and of 'Broad City' is amazing," he explained. "The key to me is to work hard put yourself out there and be the best human you can be - then the work grows from there," he added.

The stars of "Broad City" Ilana Glazer and Abbi Jacobson were discovered on YouTube so they understand the artist's need to not to be stifled. The only feedback about his work for the show has been "keeping going!"

When asked about if other artists should follow suit he said, "the media world is changing so fast that it seems like any opportunity to make the work you want to make is brilliant."

You can access the Found Remote hub here. Sign up to receive The Drum's Found Remote newsletter.

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