Havas Worldwide names Tracey Barber UK CMO

Since joining Havas helia in 2014, Barber has overseen the agency’s global rebrand and new business wins including the Co-operative Bank, Gap, Peperami and Regus. Prior to Havas helia, she held the role of chief marketing officer at Kitcatt Nohr and before that was group marketing director at Havas EHS’s predecessor EHS4D Group for six years.

“Havas as a group is growing with great work and great clients. What we want to do is take this further by working together. Tracey is a redoubtable force in the market and I’m looking forward to seeing her applying her exceptional talent across the group,” commented Daniel Floyed, managing partner of Havas Worldwide.

Tash Whitmey, chief executive of Havas helia, added: “Tracey has played a key role in helping Havas helia fulfil a lot of big ambitions over the past year and I can think of no one better to represent the group at the industry’s highest levels.”

Of the appointment Barber said: “It’s exciting to be given the task of working with the senior team at Havas to take a strong group of agencies to new heights. Our range of talent and experience is second to none in the industry and the challenge of communicating this to the market and helping grow our business is something I’m relishing.”

Barber started her career at Lowe Howard Spink and also worked as a marketing manager at Lloyds TSB. She has been a non-executive director at the Ministry of Defence since 2012 and was the vice chairman of the 2Gether Foundation Trust, a specialist NHS Trust providing social and mental healthcare services.