Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Available
9 Apr 12:00 BST / 07:00 EST

What’s on your bookshelf with Dede Laurentino

FEATURING
Sonoo Singh
Associate Editor at The Drum
Dede Laurentino
Chief Creative Officer at Ogilvy UK

Facebook now allows video targeting with new viewer restrictions

Facebook has upped its video ante with the implementation of new targeting tools that enable brands and advertisers to select who sees their videos.

Content creators will now be able to target viewers by age, location, language and gender, helping them to control how their videos are shared. Furthermore, features were released to aid in the uploading of videos with the launch of a new video library.

Anaid Gomez-Ortigoza, Facebook product manager, said: “With today’s update, we’ve redesigned the upload process and added several new features.

“We’ve also introduced a suite of new distribution options, like secret videos and the ability to prohibit embeds on third-party sites.”

The latest tools enhance Facebook’s drive to become a legitimate YouTube rival – with it projected to surpass two trillion views in 2015.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.