Facebook has upped its video ante with the implementation of new targeting tools that enable brands and advertisers to select who sees their videos.
Content creators will now be able to target viewers by age, location, language and gender, helping them to control how their videos are shared. Furthermore, features were released to aid in the uploading of videos with the launch of a new video library.
Anaid Gomez-Ortigoza, Facebook product manager, said: “With today’s update, we’ve redesigned the upload process and added several new features.
“We’ve also introduced a suite of new distribution options, like secret videos and the ability to prohibit embeds on third-party sites.”
The latest tools enhance Facebook’s drive to become a legitimate YouTube rival – with it projected to surpass two trillion views in 2015.