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Need to Know – The latest US media & marketing news: Ashley Madison offers users data purge, Taylor Swift's new clothing line & how Hollister 'fabricated' its brand history

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Controversial dating service Ashley Madison has given its users the opportunity to delete their profiles free of charge following a massive cyber attack, Taylor Swift has inked a deal with Chinese e-commerce giant, and the New Yorker has questioned Hollister's history.

Scroll down to see today's top headlines.