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Cancer Research UK looks to fund 'lightbulb moments' with Pioneer Award

Cancer Research UK has launched the Pioneer Award to fund research into innovative, ground breaking ideas that will help better understand, prevent, diagnose and treat cancer.

Applications are welcomed from all investigators, no matter the background, occupation or academic publication record with successful rewards made up to the value of £200,000 over two years, judged by a uniquely assembled Pioneer Award committee and processed using a fast, concise application method.

Working with SomeOne to launch the scheme Laura Hussey, design partner at SomeOne and lead creative on the project said: “There are two big themes at play here: Speed and Innovation.

“We took the cliché of a ‘lightbulb moment’ and filled those lightbulbs, very carefully, with thousands of ideas (well we filled them with polystyrene balls, sequins and glitter).”

148 lightbulbs were created for the shoot, managed by long term photo collaborator, Simon Warren, who helped create the memorable core set of visual assets.

“The world of awarding funds to life changing initiatives is typically a dull one. This challenges that preconception and raises the game,” said SomeOne co-founder, Simon Manchipp.

“The team at Cancer Research UK have taken a typically innovative approach to streamlining the process to get more life-saving ideas to see the light of day.”

Applications to the Pioneer Award can be made year round and will be judged anonymously by the committee, all that is required is an idea that could lead to the next major breakthrough in cancer research.

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