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Cancer Research UK looks to fund 'lightbulb moments' with Pioneer Award

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By Gillian West | Social media manager

July 21, 2015 | 2 min read

Cancer Research UK has launched the Pioneer Award to fund research into innovative, ground breaking ideas that will help better understand, prevent, diagnose and treat cancer.

Applications are welcomed from all investigators, no matter the background, occupation or academic publication record with successful rewards made up to the value of £200,000 over two years, judged by a uniquely assembled Pioneer Award committee and processed using a fast, concise application method.

Working with SomeOne to launch the scheme Laura Hussey, design partner at SomeOne and lead creative on the project said: “There are two big themes at play here: Speed and Innovation.

“We took the cliché of a ‘lightbulb moment’ and filled those lightbulbs, very carefully, with thousands of ideas (well we filled them with polystyrene balls, sequins and glitter).”

148 lightbulbs were created for the shoot, managed by long term photo collaborator, Simon Warren, who helped create the memorable core set of visual assets.

“The world of awarding funds to life changing initiatives is typically a dull one. This challenges that preconception and raises the game,” said SomeOne co-founder, Simon Manchipp.

“The team at Cancer Research UK have taken a typically innovative approach to streamlining the process to get more life-saving ideas to see the light of day.”

Applications to the Pioneer Award can be made year round and will be judged anonymously by the committee, all that is required is an idea that could lead to the next major breakthrough in cancer research.

Cancer Research The Drum Awards Someone

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Over the past decade we’ve heard businesses ask us the same question, ‘I know we need to change, I know you can make things attractive, but how can we make it stick?’ This conundrum is the biggest strategic challenge facing modern brands and SomeOne’s specialist subject.

We make change pay for brands in all sectors, all countries, all of the time.

We invent brands with clients. Or re-invent them ready for new business challenges. We do branding, not blanding.

We don’t change symbols, we create symbols of change.

Unlike large, traditional groups, working with SomeOne means you meet and work with the people who actually do the work. Direct contact with SomeOne’s creative minds means ideas flow more freely, which is important as great brands need great opinions. We don’t fit projects into pre-determined processes, we create bespoke teams around each project.

Ideas excite us, they shape the future, add value and signal change. We’ve moved from being a cost, to an asset. We help organisations, products and services profit from change. That’s why we concentrate on creating Big Ideas first, then go about making them beautifully. We often create monopolies for brands by employing creativity to connect business strategy with memorable and adaptive visual executions.

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