TalkTalk has recruited this year’s Britain’s Got Talent (BGT) runner-up, magician Jamie Raven, to front a new social video campaign for TalkTalk.
Developed by creative agency ArtScience to promote TalkTalk’s summer offer of ‘TV, broadband, calls and a mobile sim for just £10 per month (plus line rental)’, the campaign videos feature Raven performing magic tricks with a tenner for members of the public. Shot by production company Stoke&Dagger, the videos form part of a wider social campaign based on the tagline ‘It’s surprising what you can do with £10’, which will be promoted heavily across Facebook, Twitter and YouTube.
ArtScience’s managing director Dan Worrell said: “Jamie’s brand of close-up magic was one of the big hits of this year’s BGT, so we’re confident that these videos will do the trick for TalkTalk.”
ArtScience manages all of TalkTalk’s social media strategy and execution, including activation of TalkTalk’s regular sponsorship of The X Factor.