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Royal London appoints Starcom MediaVest to £10m media account

Royal London has appointed Starcom MediaVest as its media planning and buying agency to handle its £10m annual spend.

Starcom replaces VCCP who had held the account since the development of the new Royal London brand in 2013. VCCP will continue to handle the organisation's advertising.

Commenting on the search for a media agency, Royal London group head of brand and sponsorship, Emma Hill said: We felt it was a good time to seek a different approach to media planning and buying. We were impressed by Mediavest’s clear understanding of the diverse objectives we’re aiming to achieve across the group.”

The contract covers all media including TV, outdoor and digital and as well as planning and buying advertising for the whole group, including brand, the intermediary and consumer divisions, plus Royal London Asset Management.

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