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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Best Buy accidentally sells $200 gift cards for $15

When is a gift card the gift that keeps on giving? How about when it is worth way more than you paid for it.

US retailer Best Buy was unfortunate enough to accidentally sell $200 gift cards for $15 on its website.

Late on Thursday night, for a window of a few hours, a technical issue on the Best Buy site undervalued the cards – much to the pleasure of eagle-eyed bargain hunters.

Time reports that the issue was first brought to light on Reddit where savvy (dishonest?) shoppers deemed to take advantage of the glitch during the brief interval it was live.

One Redditor said, a member of staff at Best Buy said: “I am an employee of Best Buy, and we are very good at honoring our mistakes, however, mistakes this public with 1000s of people ordering something super discounted by mistake will most likely get cancelled.

“In the meantime, I went ahead and ordered two, but chances are, we're all getting a refund.”

Best Buy has yet to issue a statement on the blunder – and acknowledge whether it will honour the purchases.

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